Roles: Development Exec and Executive Producer

What Was It About?

EmRata, aka Emily Ratajkowski, walks the line between high and low-brow, talking to guests such as Maddie Ziegler, Lana Rhoades, Bhad Bhabie, Mia Khalifa and Bella Thorne. Expect discussions on everything from politics, philosophy, and feminism to sex, TikTok, and relationships.

What Did I Do?

Emily knew she wanted to do a show, and she had some good starting points for what she thought the show should be, but it was still very rough. My team and I sat with her, listened to her ideas, probed more into what she wanted to achieve and then went away and put together a show bible for her. It broke down exactly what the show was, what it would do, what it would sound like, how it would be recorded and who would be on it. We went back and forth with Emily to tweak it and then we launched the show. All this took place in just six weeks.